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Yves Rocher Pilots New Brand Strategy in Canada to Gain Market Share [Interview] | Retail Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Mario Toneguzzi August 29, 2023

Yves Rocher has unveiled its new brand strategy, “Retour Aux Sources” which is reconnecting the retailer with its roots. The new brand strategy for the botanical beauty brand includes: a renewed in-store shopping experience, a redesigned pricing strategy, and a revised loyalty program.

http://retail-insider.com/retail-insider/2023/08/yves-rocher-pilots-new-brand-strategy-in-canada-to-gain-market-share-interview/
 

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